Total Clicks

For most result types, any click that sends the user to a page outside of Google Search is counted as a click, and clicking a link that stays inside search results is not counted as a click. Clicking a search result to an outside page, returning, then clicking the same link again counts as only one click. Clicking a different link counts as a click for each link clicked. Some types of search results can count clicks differently; read the search element type click details.

Average position

Average position - The average position of the topmost result from your site. So, for example, if your site has three results at positions 2, 4, and 6, the position is reported as 2. If a second query returned results at positions 3, 5, and 9, your average position would be (2 + 3)/2 = 2.5. If a row of data has no impressions, the position will be shown as a dash (-), because the position doesn't exist. Learn more. Position [Only in the table] - The position value in the table represents the average position in search results for the item in that specific row. For example, when grouping by query, the position is the average position for the given query in search results. See the average position above to learn how the value is calculated.

Pages

The final URL linked by a Search result after any skip redirects (see below). All performance data in this report is assigned to the page's canonical URL, not to a duplicate URL. This means that when a user clicks a duplicate URL in Search results, the click counts for the canonical URL, not the URL that the user visits. Therefore, the Performance report can show zero clicks for a duplicate URL even though your site logs show that users reached that page from Google Search. You can learn the canonical URL for a page using the URL Inspection tool Choosing the pages dimension aggregates data by page rather than by property in the table; the graph aggregates data by property whatever the dimension. When grouping by page, you can lose long-tail data in the table. This is most noticeable in very large sites.

Queries

Represents the query strings that users searched for on Google. Only searches that returned your site are shown. Anonymized queries Very rare queries (called anonymized queries) are not shown in these results to protect the privacy of the user making the query. Anonymized queries are always omitted from the table. Anonymized queries are omitted from the chart totals when you filter by query (either queries containing or queries not containing a given string). If your site has a significant number of anonymized queries, you may see a significant discrepancy between the filtered (Queries containing: some_string) and unfiltered (Queries not containing: some_string) total, because because the anonymized queries have been omitted.

Devices

The type of device on which the user is searching: desktop, tablet, or mobile. If you have separate properties for your different device types (for example m.example.com for mobile and example.com for desktop), you might not be able to compare metrics unless you use a Domain property.

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